Menu+
Menu+
Como_1907 Mobile App CASE STUDY
Como_1907 Mobile App CASE STUDY
Como 1907 is a historic Italian football club with a strong identity rooted in passion, community and storytelling. The goal of this project was to design a modern mobile app that connects fans to the club beyond matchday combining media, squad, tickets and commerce into one premium experience
Como 1907 is a historic Italian football club with a strong identity rooted in passion, community and storytelling. The goal of this project was to design a modern mobile app that connects fans to the club beyond matchday combining media, squad, tickets and commerce into one premium experience
🎯 The Challenge
Fans needed:
A single place to follow the club daily
Easy access to tickets and merchandise
Deeper connection to players and club stories
A clean, modern interface that feels premium, not commercial
The challenge was to balance storytelling and functionality without overwhelming users
🧠 The Solution
I designed a fan first mobile experience that blends:
Emotional storytelling
Clear navigation
Scalable product structure
The app focuses on content hierarchy, fast access to what matters most and microcopy that feels human and authentic
🎯 The Challenge
Fans needed:
A single place to follow the club daily
Easy access to tickets and merchandise
Deeper connection to players and club stories
A clean, modern interface that feels premium, not commercial
The challenge was to balance storytelling and functionality without overwhelming users
🧠 The Solution
I designed a fan first mobile experience that blends:
Emotional storytelling
Clear navigation
Scalable product structure
The app focuses on content hierarchy, fast access to what matters most and microcopy that feels human and authentic
SPLASH & ONBOARDING SCREENS
SPLASH & ONBOARDING SCREENS
Purpose: Introduce the club story
Purpose: Introduce the club story
Home & Media Screen
Home & Media Screen
Purpose: Daily hub for fans and Central hub for videos and stories
Purpose: Daily hub for fans and Central hub for videos and stories
Team & Store Screen
Team & Store Screen
Make players feel closer to fans and Monetization without pressure
Make players feel closer to fans and Monetization without pressure
Profile & Player Overview & Pop up Promotion
Profile & Player Overview & Pop up Promotion
Personal fan hub, Let fans compare player and Matchday focused promotion
Personal fan hub, Let fans compare player and Matchday focused promotion
